Role:
Lead UX Designer
Goal:
Integrate the immunity card feature seamlessly into the existing user experience, ensuring ease of discovery, application, and understanding while maintaining the app’s usability and flow.
Challenge:
The main challenge was to design a new layer on top of the existing fantasy sports participation without disrupting the user flow. The immunity card needed to be easy to discover, apply, and remove, with clear availability to assist user decision-making.
Specific User Needs:
Easy Discovery: Users should effortlessly discover and understand the immunity card feature.
Seamless Application: Users should be able to apply or remove the immunity card without disrupting their current actions.
Clear Availability: Users should have visibility into the availability of immunity cards to make informed decisions.
Challenge 1: Easy Discovery of Immunity Cards
Solution:
Designed intuitive entry points for discovering immunity cards within the team creation and contest entry flows.
Integrated educational tooltips and a brief tutorial for first-time users to explain the concept and benefits of immunity cards.
Challenge 2: Seamless Application and Removal
Solution:
Developed a one-click application system, where users could easily apply or remove an immunity card directly from the team submission page.
Ensured the process was reversible with a simple undo action, allowing users to change their decision without friction.
Challenge 3: Availability and User Decision-Making
Solution:
Designed a clear, visual indicator of available immunity cards on the main interface, ensuring users were always aware of their options.
Included a nudge feature to remind users to apply an immunity card before finalizing their team, enhancing user engagement with the feature.
Immunity Card Discovery:
Integrated within the contest entry and team submission pages with clear visual cues and educational tips.User Education:
A brief, interactive tutorial was added for first-time users, along with contextual tooltips throughout the user journey.Nudge System:
A smart nudge reminded users to apply an immunity card if they hadn’t done so before submitting their team.Immunity Indicator:
A persistent, easy-to-read indicator showed the immunity status on the team page.Gratification Screen:
Designed a rewarding screen to inform users when they received their entry fee back, reinforcing the value of the immunity card.
Expected User Adoption:
Given the intuitive design and educational elements, it’s expected that users would quickly adopt the immunity card feature as a regular part of their contest participation.User Engagement:
Anticipated that the feature would increase user engagement by providing an added layer of security, encouraging more users to participate in higher-stakes contests.User Satisfaction:
The design aimed to enhance user satisfaction by reducing the risk associated with participating in fantasy sports contests, likely leading to positive feedback.